About Paul

Paul's journey into the world of UX began in the mid-90s when he transitioned from aerospace R&D engineering to developing sites for Wall Street clients. Paul quickly realized that corporate and user goals often conflicted with each other, and that resolving these tensions was essential for the success of both parties. This realization led him to embrace user-centered design as a guiding principle for his work.

Paul has built information architecture practices and UX teams from the ground up for several companies, including Atmosphere BBDO. He has worked on many world-class projects with global impact, and has engaged with over 50 clients in his career, ranging from startups to Fortune 100 corporations. Paul has worked on practically every aspect of UX and beyond, from user research and strategy development to interface design to team leadership.

Paul's guiding principle is simple:

When the project succeeds, everyone wins.

He believes that taking ownership of a project's success beyond the limitations of one's job description is key to achieving this outcome. By focusing on the project and removing oneself from the equation, decision-making becomes simpler, and collaboration among team members becomes more productive.

If you're looking for an experienced UX consultant who has a proven track record of success in the field, look no further than Paul. With his wealth of knowledge and expertise, Paul is ready to help your team succeed in your next project.

Image alt tag


  • UX practice management

  • Client/Stakeholder engagement

  • Functional requirements gathering/documentation 

  • Digital strategy consulting

  • White papers

  • Heuristic/competitive assessment 

  • Stakeholder/customer interviews

  • Prototype development

  • Front-end development 

  • Wireframes and functional specifications

Image alt tag


  • Figma

  • Miro

  • Axure

  • InDesign

  • Visio

  • Omnigraffle

  • Photoshop

  • Sublime Text

  • Firebase

Image alt tag

Key clients

  • Allstate

  • AT&T

  • Citibank

  • Conservation International

  • Consumers Union (Consumer Reports)

  • Deloitte

  • General Electric

  • Grupo Modelo (Corona)

  • IBM

  • International Rescue Committee

  • Johnson & Johnson

  • Kodak

  • Six Flags

  • Starwood Hotels

  • State Farm

  • Wiley & Sons